The 7 Touchpoint Nurture Series Every Refractive Coordinator Should Master

In today’s world, patients rarely make life-changing decisions after a single conversation. Research shows it takes seven or more touchpoints before someone feels ready to commit.

Yet many refractive coordinators stop after one call or email, leaving surgeries, and revenue - on the table. Conversion doesn’t happen in the first contact - it’s built through consistency, empathy, and follow-up.

Why the 7-Touch Rule Works

Patients considering LASIK, EVO ICL, RLE or SMILE are weighing not just cost, but fear, timing, and trust. Each follow-up reassures them, answers lingering questions, and builds confidence. Without it, uncertainty wins.

A Proven Nurture Series

Here’s a simple 21-day framework your coordinators can implement immediately to increase conversions without extra marketing spend:

• Day 0 (same day as consult): Send a text/email thanking them and celebrating candidacy.

• Day 3: Make a call: “How are you feeling about everything we discussed?”

• Day 7: Share a patient story via email/text.

• Day 14: Call again: “Are you ready to take the next step?”

• Day 21: Final nudge: “We have openings this month - should I reserve one for you?”

  
  

Each touchpoint builds connection and confidence. It keeps your practice top of mind and ensures no lead slips through the cracks. The refractive coordinator nurture series is a critical piece of the patient journey.

The Psychology Behind the Refractive Coordinator Nurture Series

Patients often need permission to take action. Coordinators who stay present show patients they’re cared for, not forgotten. When coordinators show up consistently, they signal reliability and care. The message becomes: “You matter to us, and we’ll be here when you’re ready.”

This consistency builds emotional trust, the key ingredient in conversion. Over time, patients begin to associate your practice with confidence, not hesitation.

What Happens Without It

When coordinators stop following up, patients don’t say “no” - they go silent, and fade away. And silence costs practices thousands every month. Every missed call or unanswered email means a missed opportunity, and for most practices, that adds up to tens of thousands in lost annual revenue.

How to Make It Stick

Even the best coordinators need systems that make consistency easy. To master the 7-touch method, every practice should have:

• A lead tracker or CRM.

• Pre-written scripts for calls, texts, and emails.

• A coordinator who knows the value of every follow-up.

  
  

Ready-to-Use Tools

The Refractive Coordinator Training Manual includes a complete 21-day nurture series with systems, scripts, and tracking tools so coordinators never guess what to say or when to say it.

With these tools, coordinators no longer have to guess what to say or when to say it - they’ll have a proven system to nurture every lead from interest to surgery.

Get the manual: Here.