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Healthcare & Refractive
Sales Training
Leads don’t convert themselves. And great surgeons shouldn’t lose cases because the conversation broke down.
The Amplify Conversion System™ is a healthcare and refractive sales training program built specifically for ophthalmology practices that want their teams confident, aligned, and converting without pressure, scripts that feel awkward, or sales tactics that don’t belong in healthcare.
This is where education, emotion, and ethics meet execution.
Elective Sales Training
(and why it matters)
Patients don’t say “yes” to procedures. They say “yes” to confidence, clarity, and trust.
Most conversion issues don’t come from:
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Marketing quality
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Pricing
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Procedure options
They come from:
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Inconsistent conversations
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Lack of confidence at the consult
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Poor objection handling
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No follow-up structure
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Misalignment between front desk, coordinators, and surgeons
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The Amplify Pillars Of Growth
How the Amplify Conversion System™ Turns Demand Into Decisions
Our approach combines the three pillars every successful practice needs:
MARKETING
Sales training doesn’t begin in the consult room, it begins with the message patients see before they ever book. We align your marketing language with real consult conversations so patients arrive educated, curious, and prepared rather than confused, skeptical, or defensive.
SALES
The Amplify Conversion System™ trains your team to confidently guide patients through decisions using trust-based, ethical communication. We focus on patient psychology, consult-to-surgery conversations, objection handling, financing discussions, and follow-up strategies that feel supportive instead of pushy.
OPERATIONS
Training without systems doesn’t scale. By creating clear ownership across the patient journey, streamlining handoffs between teams, and implementing follow-up workflows and conversion visibility, practices gain consistency without burnout.
Ready to see if our method works for you?
What You Get
Consult-to-surgery conversion frameworks
Proven consult flow structures
Language that feels natural
How to guide, not push, patients toward a decision
Objection handling
Addressing cost concerns confidently
Reframing "price shock" conversations
Discussing financing ethically and effectively
Handling comparison shopping
Follow-up best practices
When to follow-up (and the cadence)
What to say in follow-up conversations
Avoiding patient fatigue or pressure
Turning "not right now" into future yeses
Ethical Sales in Healthcare
Compliance-conscious communication
Protecting patient trust
Aligning education with informed consent
Maintaining professionalism and empathy
Alignment & accountability
Front desk, to coordinator, to surgeon handoff
Clear ownership at each stage
Consistent messaging across the patient journey
Conversion tracking & performance metrics
Why Practices Choose Amplify & Co.
Life-changing outcomes deserve a life-changing journey.
We’ve trained teams inside real ophthalmology practices sitting in consults, auditing calls, fixing breakdowns, and rebuilding confidence at the exact moments patients decide.
We know:
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Where conversations stall
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Why objections come up
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How emotion drives elective healthcare decisions
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What separates high-converting teams from average ones
Our clients typically see 30-60% increases in qualified consultations within the first few months because we build for conversion, clarity, and confidence throughout the patient journey.
