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EVO ICL Marketing
For Ophthalmology Practices
EVO ICL is a premium, life-changing vision solution and it deserves to be positioned that way.
Before anyone else was talking about leading with EVO ICL, we built the blueprint. We were the first marketing team in the country to design and launch a full EVO ICL First Approach.
The EVO ICL Accelerator is our signature framework. The exact process we've implemented for ophthalmology practices nationwide to build powerful campaigns, fill consult scheduled, and boost surgery conversions.
EVO ICL Marketing
Why it requires a different strategy
EVO ICL patients are not the same as casual shoppers. They are informed, intentional, and often fit in a different category.
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Some have been told they're not LASIK candidates
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Have high myopes or prescriptions
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Are comparing long-term quality, safety, and outcomes
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Are making a huge healthcare decision, which may be their first life-changing decision yet
Traditional marketing doesn't work with this audience.
The EVO ICL First Approach aligns education, messaging, targeting, and coordinator confidence, so the patients come in prepared, qualified, and ready to move forward.
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The Amplify Pillars Of Growth
A Proven Framework for Scalable, Predictable Growth.
Our approach combines the three pillars every successful practice needs:
MARKETING
EVO ICL success starts long before the consult. We position EVO ICL correctly from the very first touchpoint so patients don’t arrive confused, skeptical, or comparing it to LASIK as a last resort. Through education-first messaging and expectation-setting language, patients understand why EVO ICL exists, who it’s for, and what makes it different before they ever step into your practice.
SALES
The Amplify EVO ICL approach trains coordinators and teams to lead these conversations with empathy, clarity, and confidence. By aligning patient psychology, pricing discussions, financing conversations, and follow-up timing, teams are able to support thoughtful decision-making while maintaining EVO ICL’s premium positioning.
OPERATIONS
We create the EVO ICL patient journey so education, follow-up, and handoffs are seamless and consistent - no matter who the patient speaks to. With clear ownership, structured follow-up, and visibility into where patients are in the decision process, practices reduce drop-off, protect patient experience, and create a healthier EVO ICL pipeline.
Ready to see if our method works for you?
What's Included?
Social media management
6 IG reels / Tiktok Videos
6 Carousel Posts
3 Story Sets
Daily Engagement to Boost Reach
tiktok ad management
UGC-style videos that convert
3 ad creatives
Target audience buildout
Performance tracking
conversion focused landing pages
Fully built landing page
Funnel optimized for SEO, speed, and conversion
pre-consult educational series
Videos to explain EVO ICL benefits, prep the patient for the visit, and answer common questions
email campaigns to new & existing database
Reactivation email sequence to existing database (target inactive or past leads)
Automated email & SMS sequence to keep your practice top of mind (consult but no surgery scheduled)
Why Practices Choose Amplify & Co.
We don't guess what works, we've built from experience.
At Amplify & Co., we didn't learn EVO ICL from a marketing playbook, we were inside ophthalmology practices experiencing the patient journey firsthand. But there's more. One of our founders, Kristen, is an EVO ICL patient herself.
She experienced firsthand what happens when education is unclear, expectations aren’t set early, and the emotional side of the decision is overlooked. And she also understands the toll that puts on a clinical practice—missed conversions, frustrated teams, and patients who walk away unsure instead of confident.
EVO ICL success isn't just about lead volume. It's about:
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Patient psychology & trust
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Ethical, compliant education
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Coodinator confidence at critical moments
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Creating an experience that patients want to talk about
When patients feel informed, supported, and confident, they don’t just convert, they become your strongest referral source.
Our clients typically see 30-60% increases in qualified consultations within the first few months because we build for conversion, clarity, and confidence throughout the patient journey.
