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The Fractional CMO Built For Elective Procedure Practices
(and why it works)
Welcome to Amplify & Co.
We are the marketing, consulting growth partner, Fractional Chief Marketing Officer, specializing in ophthalmology and refractive surgery practices - giving your practice access to senior-level marketing strategy without the overhead of hiring a full-time executive team.
With our fractional CMO + sales + patient experience team growth model, we take ownership of the entire patient journey, and build systems that work with your team.
We’re the team that makes sure everything is connected, because growth only works when all three are aligned.
We’ve seen inside 1000+ consult conversations
The Amplify Pillars Of Growth
Every high-performing ophthalmology practice operates on three essential pillars.
Our approach combines the three pillars every successful practice needs:
MARKETING
Attract the right people, with the right message, at the right time. We pay attention to the full-funnel marketing strategy, paid ads, email marketing, website recommendations, and value driven messaging.
SALES
Elective healthcare decisions require trust, clarity, and thoughtful conversations. Our consult-to-conversion frameworks and refractive coordinator training help practices guide patients through these decisions without pressure, creating confident surgical commitments rather than uncertain consults.
OPERATIONS
Growth becomes sustainable when systems support your team. Through Amplify CRM and patient follow-up automation, practices capture leads, nurture patient relationships, and maintain communication throughout the decision process.
The Amplify Method
Our signature 3-phase method helps healthcare practices uncover hidden opportunities and build systems that support long-term growth.
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DIAGNOSE
We start with the foundation—analyzing your marketing, lead flow, and processes to uncover what’s driving results and where you’re losing opportunities.
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PRIORITIZE
Your 90-day growth plan is built around your procedures, ideal patients, and brand voice—paired with targeted campaigns that drive real results.
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OPTIMIZE
Our team manages everything-from campaigns to follow-up and reporting - while delivering clear monthly insights that drive consistent growth.
Why This Matters
Life-changing outcomes deserve a life-changing journey.
Elective procedures can change lives, but the decision to move forward with surgery is rarely simple! Patients research online, compare options, ask questions, and sit with uncertainty and fears.
Without the right systems guiding them through that process, even great consults can stall.
We help practices design patient journeys that support these decisions through clear communication, educational marketing, and thoughtful follow-up strategies.
When patients feel confident and supported, decisions (and growth) happen naturally.
Trusted by Elective Procedure
Teams Nationwide
We Know Ophthalmology. Inside and Out.
We know the language, patient psychology, and marketing strategies required to increase elective procedures.
Proven Results
Our clients see 30–60% increases in qualified patient consults within the first 3–6 months.
Done-for-You Approach
You don’t need another marketing vendor. You need a partner who understands ophthalmology, operates as your fractional Chief Marketing Officer, and builds growth systems that work for your practice long-term.